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Understanding customer expectations is critical to satisfying customers. Holding customer clinics is one approach to set winning targets for the engineering functional measures to drive customer satisfaction. In these clinics, customers are asked to operate and interact with vehicle systems or subsystems such as doors, lift gates, shifters, and seat adjusters, and then rate their experience. From this customer evaluation data, engineers can create customer loss or preference functions. These functions let engineers set appropriate targets by balancing risks and benefits. Statistical methods such as cumulative customer loss function are regularly applied for such analyses. In this paper, a new approach based on the Taguchi method is proposed and developed. It is referred to as Taguchi Customer Loss Function (TCLF).

Understanding a system behavior involves developing an accurate relationship between the explanatory (predictive) variables and the output response. When the observed data is ill-conditioned with potential collinear correlations among the measured variables, some of the statistical methods such as least squared method (LSM) fail to generate good predictive models. In those situations, other methods like Principal Component Regression (PCR) are generally applicable. Additionally, the PCR reduces the dimensionality of the system by making use of covariance relationship among the variables. In this paper, an improved regression method over PCR is proposed, which is based on the Trivial Principal Components (TPC). The TPC regression (TPCR) makes use of the covariance of the output response and predictive variables while extracting principal components. A new method of selecting potential principal components for variable reduction in TPCR is also proposed and validated.

Robust engineering is an integral part of the quality initiative, Design For Six Sigma (DFSS), in most companies to enable good designs and products for reliability and durability. Taguchi’s signal-to-noise ratio has been considered as a good performance index for robustness for many years. An alternate approach that is direct and simple for measuring robustness is proposed. In this approach, robustness is measured in terms of an augmented output response and it is a composite index of variation and efficiency of a system. This formulation represents an engineering design intent of a product in a statistical sense, so engineers can understand, communicate, and resonate at ease. Robust formulations are illustrated and discussed with case studies for smaller-the-better, nominal-the-best, and dynamic responses. Confirmation runs of optimization show good agreement of the augmented response with the additive predictive models.

The design and development of electric vehicles involves many unique challenges. One such challenge involves accurately predicting driveline abuse torque loads early in the design cycle to aid with sizing drive-unit and driveline components. Since electrified drivelines typically lack a torque-limiting “fuse” element such as a torque converter or slipping clutch, they can be vulnerable to sudden transient events involving high wheel acceleration or deceleration. Component sizing must account for the loads caused by such events, and these loads must be accurately quantified early on when vehicle parameters haven’t been finalized yet. Early load predictions can be made by completing abuse maneuver simulations where key parameters are varied to gauge their influence on simulated loads. Understanding how these parameters impact loads allows for better risk assessment during the design process, as these parameters will inevitably change until a final design is iterated upon.