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The Focus Electric is Ford�s first full-featured 5 passenger battery electric vehicle. The engineering team set our sights on achieving best-in-class function and efficiency and was successful with an EPA certified 1XX MPGe and range XXX then the facing competition allowing for a slightly lower capacity battery pack and larger vehicle without customer trade-off. We briefly overview the engineering method and technologies employed to deliver the results as well as sharing some of the functional challenges unique to this type of vehicle. Presenter Charles Gray, Ford Motor Co.

The presentation offers a brief history of the electric vehicle and parallels the realities of those early vehicles with the challenges and solutions of the electrified vehicles coming to market today. A technology evolution for every major component of these vehicles has now made this mode of transportation viable. The Focus Electric is Ford's first electric passenger car utilizing the advanced technology developments to meet the needs of electric car buyers in this emerging market. Presenter Charles Gray, Ford Motor Co.

Evolving the current state of the art Hybrid Technology for vehicles with plug-in capability will yield three significant results, the displacement of petroleum with electricity for transportation, improved efficiency and reduced emissions. As the technology evolves from the Ford Escape Hybrid Plug-In demo fleet, Ford is in the final stages of development of the C-Max Energi, which will be delivered in 2012 as a highly efficient, full purpose vehicle designed to meet customer expectations without compromise. Presenter Charles Gray, Ford Motor Co.

Hybrid vehicles in the modern era were developed with a strong primary goal to increase fuel efficiency in the North American market. Over the last 15 years, this market has expanded from zero sales to as high as 3% of total US sales. Most recently, the portfolio of competitive offerings with HEV propulsion systems has grown even more to about 30 models on sale today. Some interesting features and attributes have evolved thru this wider array of products giving the customer much more choice of which characteristics to select to match their needs. Ford�s 3rd generation HEV system will be offered for sale this fall. With it, we have continued our focus on the Fuel Efficiency as the driving force for our efforts. The overall process for the system engineering and some of the relevant subsystem and component contributors to the Fuel Efficiency improvement reflected in the 2013 Model Year Fusion and CMAX Hybrids will be presented. Presenter Charles Gray, Ford Motor Co.