Search Results

Globalization has intensively driven focus of car manufacturers on comfort and ergonomics. Luxuries are becoming essential features of product mix. Customer’s expectations and desires are changing because of cut throat competition and increasing variety of options. In order to sustain in marketplace, OEM has to be competitive while providing features and options with appropriate quality. Vigorously changing dimensions and definitions of comfort level, luxury and aesthetics has driven the intense focus of OEM’s on customer touch points, customer touch points are those components of vehicle which customer accesses while driving the vehicle and they play vital role in generating drive feel of vehicle. Customer’s drive feel about the vehicle is most complex and critical factor and is of subjective nature. Now days drive feel is an important aspect of product differentiation. Gear shift feel is very crucial touch point in overall drive feel of vehicle.