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This paper presents a method for developing a product design and manufacturing process concept, before project final approval, which integrates several other methodologies and uses cross-functional teams. It is a method for completing a “paper” study which quickly considers many of the downstream steps of product development, which will be conducted in greater detail later. It results in a selection of the best design and process for the overall product application and supports this selection with sound numerical targets for quality, cost, weight, investment and process capability.

There are important changes unfolding in domestic industry. In the face of increased competition and the reality that traditional practices are no longer sufficient, manufacturers are taking daring new looks at the ways that they do business. Platforms and small business units are being formed within large companies to manage product lines. Cross-functional teams are replacing functional organizations as the driving forces in product development. Authority and leadership are being shifted lower and lower Into the working ranks, and the reengineering of work processes is becoming the challenge. This paper presents part of the story of Chrysler's Small Car Platform. It begins with an overview of the platform system. Then it focuses on the Process Phase of a vehicle program. The story is told to illustrate our experience in a continuous improvement process.