Journal Article
Development of Safe and Sustainable EPAS (Electric Power Assist Steering) System for Emerging Markets
2018-04-07
Abstract The vehicle attributes developed for emerging markets like India are unique because of different topographical conditions, diversity and culture within the different states. Major attributes in vehicle development process is development of safe and sustainable vehicle systems (steering, brakes etc.) for the driver. India is presently an emerging market for automotive sector. With booming economy, purchasing power of the consumer has gone up in the past few years. Most of young population of India have started buying the cars. At the same time, India’s road infrastructure, vehicle regulations have exalted over the years. The consumer cognizance towards the vehicles have started changing now. They want safer, robust system in their vehicles with new convenience features at affordable cost. In recent years, almost all OEM’s in India have migrated steering systems from HPAS to EPAS for payback on fuel economy and weight.