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Journal Article

Conceptualization and Implementation of a 6-Seater Interior Concept for a Hybrid Mainstream Sports Car

The Deep Orange [1] initiative is an integral part of the automotive graduate program at Clemson University International Center for Automotive Research. The initiative was developed to provide the graduate students with hands-on experience of the knowledge attained in the various engineering disciplines and related disciplines (such as marketing and human factors psychology). For the 3rd edition of Deep Orange, the goal was to develop a blank sheet hybrid mainstream sports car concept targeted towards the Generation Y (Gen Y) market segment. The objective of this paper is to explain the unique interior-seating concept that was derived from extensive analyses of the Generation Y market segment based on surveys completed by owners of new cars and light trucks in the United States. The survey data clearly indicated that a significant portion of Gen Y would prefer a vehicle with 5 or more seating positions.