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During the early phase of vehicle development, one of the key design attributes to consider is visibility for the driver. Visibility is the ability to see the surrounding environment as one is driving. This need should drive the vehicle design enabling a move favorable view for the driver. Certain vehicle characteristics such as the size of windshield and the design of the pillar influence the perception of visibility for the driver. One specific characteristic influencing satisfaction is forward up vision, which is the subject of this paper. The objective of this project was to analyze the influence of forward up vision on driver satisfaction under real world driving conditions. Other influences such as the positon of the occupant in the seat was also studied. This study was supported by research, statistical data analysis and dynamic clinics.