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The imperative to get to the market faster with new and better products, has determined all automotive OEM to rethink their product development cycle, and, as a result, many hardware based processes were replaced and/or augmented with virtual, software based ones. However, the virtualization itself does not guaranties better and faster products. In the area of vehicle dynamics, we concentrate on improving the multi-body model development process, facilitating comprehensive virtual testing, and verifying the robustness of the design. The authors present a highly flexible and efficient environment that encourages, enforces, and facilitates model sharing, reusing of components, and parallelization of vehicle dynamics simulations, developed on top of an existing commercial off-the-shelf engineering software application.