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As we transition towards Internet of Things (IoT) - humans are connected to each other & outside world through the smartphone. Customers tend to use smartphones for varied purposes ranging from communication to entertainment. However, the concern of distraction exists due to poor visibility & accessibility of the phone’s screen in driving condition. One of the repercussion of being connected to smartphone particularly in driving condition includes higher number of road accidents due to distraction. This paper explains one of the key initiatives taken by Maruti Suzuki India Limited to address the same.

Infotainment has always been an important aspect of life which has made its way to car design. The cars today are much more advanced compared to their predecessors. The in-vehicle Infotainment advancements have followed the consumer electronics market in terms of technologies such as Touchscreen; App based Navigation, Voice Assistant and other multimedia services. This trend is going to expand further as smartphones have revolutionized the Infotainment domain with awareness and accessibility to customers. The Infotainment system in the cars are expected to be connected not only to the cloud but various vehicle controllers to display host of information & controls at customer`s fingertips. To design a system that supports connectivity to both cloud and vehicle is challenging in terms of cost and design for the OEMs. With focus on Indian market condition and global trends, this paper analyzes the customer expectation for Connected Infotainment system.