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Becoming a truly global company means more than becoming global in product offerings and sales. It requires even more than establishing and integrating global manufacturing operations. The truly global company in today's business environment must establish an integrated, global research and development activity, which has to be closely linked to global manufacturing and purchasing. This is required both to resource technologies effectively on a global basis and to respond to diverse customer needs in highly differentiated markets around the globe (1). This paper describes the steps of the Zetec RoCam engine, developed for markets around the globe. This product was introduced with specific features to the South American market in 1999 utilizing global engineering and manufacturing concepts.