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DFSS is a disciplined problem prevention approach which helps in achieving the most optimum design solution and provides improved and cost effective quality products. This paper presents the implementation of DFSS method to design a distinctive cooling system where engine is mounted in the rear and radiator is mounted in the front of the car. In automobile design, a rear-engine design layout places the engine at the rear of the vehicle. This layout is mainly found in small, entry level cars and light commercial vehicles chosen for three reasons - packaging, traction, and ease of manufacturing. In conventional Passenger cars, a radiator is located close to the engine for simple packaging and efficient thermal management. This paper is about designing a distinctive cooling system of a car having rear mounted engine and front mounted radiator.