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The Tesla Motors Model S has been designed from a clean sheet of paper to prove that no compromises to a desirable aesthetic style and world class driving experience are necessary in order to be energy efficient. Aerodynamic optimization is a major contributor to the overall efficiency of an electric vehicle and the close integration of the Design and Engineering groups at Tesla Motors was specifically arranged to process design iterations quickly and enable the fully informed development of the exterior surfaces at a very rapid pace. Clear communication and a working appreciation of each other's priorities were vital to this collaboration and underpinning this was extensive use of the powerful analysis and visualization capabilities of CFD. CFD was used to identify and effectively communicate the nature of beneficial and detrimental design features and to find ways to enhance or ameliorate them accordingly.

Aerodynamic efficiency plays an increasingly important role in the automotive industry, as the push for increased fuel economy becomes a larger factor in the engineering and design process. Longitudinal drag is used as the primary measure of aerodynamic performance, usually cited as the coefficient of drag (CD). This drag is created mostly by the body shape of the vehicle, but the wheel and tire system also contributes a significant portion. In addition to the longitudinal drag created by the body and wheels, rotational drag can add an appreciable amount of aerodynamic resistance to the vehicle as well. Reducing power consumption is an especially vital aspect in electric vehicle (EV) design. As the world's first luxury electric sedan, the Tesla Model S combines a premium driving experience with an electric drivetrain package that allows for unique solutions to many vehicle subsystems.