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What If We Let Consumers Design PHEVs?

2011-11-04
Consumers design different PHEVs than expert analysts assume. Experts almost uniformly assume PHEVs that offer true all-electric driving for 10 to 60 miles; consumers are more likely to design PHEVs that do not offer true all-electric driving and have short ranges over which they use grid-electricity. Thus consumers? PHEV designs are less expensive. These consumer PHEV designs do, or don?t, produce lower GHG emissions than experts? PHEVs over the next ten years. The devil is in the details, i.e., which powerplant emissions to assign to new electricity demand: marginal or average. If (based on marginal powerplant emissions) it makes almost no difference whether we sell consumer-designed or expert-assumed PHEVs over the next ten years, yet as the grid continues to de-carbonize all-electric PHEV designs emerge as clearly the better option, there is a trajectory we could be on from blended, ?short range? PHEVs to all-electric ?long range? PHEVs.
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