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The Deep Orange framework is an integral part of the graduate automotive engineering education at Clemson University International Center for Automotive Research (CU-ICAR). The initiative was developed to immerse students into the world of an OEM. For the 6th generation of Deep Orange, the goal was to develop an urban utility/activity vehicle for the year 2020. The objective of this paper is to describe the development of a multimaterial lightweight Body-in-White (BiW) structure to support an all-electric powertrain combined with an interior package that maximizes volume to enable a variety of interior configurations and activities for Generation Z users. AutoPacific data were first examined to define personas on the basis of their demographics and psychographics.

The Deep Orange [1] initiative is an integral part of the automotive graduate program at Clemson University International Center for Automotive Research. The initiative was developed to provide the graduate students with hands-on experience of the knowledge attained in the various engineering disciplines and related disciplines (such as marketing and human factors psychology). For the 3rd edition of Deep Orange, the goal was to develop a blank sheet hybrid mainstream sports car concept targeted towards the Generation Y (Gen Y) market segment. The objective of this paper is to explain the unique interior-seating concept that was derived from extensive analyses of the Generation Y market segment based on surveys completed by owners of new cars and light trucks in the United States. The survey data clearly indicated that a significant portion of Gen Y would prefer a vehicle with 5 or more seating positions.

With the dramatic increase in vehicle technology, the availability of a wide range of powertrains, and the development of advanced driver assistant systems (ADAS), instrument cluster interfaces have become more complex, increasing the demand on drivers. Understanding the needs and preferences of a diverse group of drivers is essential for the development of digital instrument cluster interfaces that improve driver’s understanding of critical information about the vehicle. This study investigated drivers’ understanding and preferences related to powertrain and ADAS symbols presented on instrument clusters. Participants answered questions that evaluated nine symbol’s comprehension, familiarity, and helpfulness. Then, participants were presented with information from the owner’s manual for each symbol and responded if the information changed their understanding of the symbol.

The Deep Orange [1] initiative is an integral part of the automotive graduate program at Clemson University International Center for Automotive Research. The initiative was developed to provide the graduate students with hands-on experience of the knowledge attained in the various engineering disciplines and related disciplines (such as marketing and human factors psychology). For the 3rd edition of Deep Orange, the goal was to develop a blank sheet hybrid mainstream sports car concept targeted towards the Generation Y (Gen Y) market segment. The objective of this paper is to explain the unique body-in-white (BiW) concept that offers space for 6-passengers and includes a dual-mode hybrid all-wheel drive powertrain. An additional objective of the project was to develop and showcase a body-in-white concept that will eliminate metal stamping and high capital investments associated with this technology (such as dies and stamping tools).

The Deep Orange framework is an integral part of the graduate automotive engineering education at Clemson University International Center for Automotive Research (CU-ICAR). The initiative was developed to immerse students into the world of an OEM. For the sixth generation of Deep Orange, the goal was to develop an urban utility/activity vehicle for the year 2020. The objective of this paper is to describe the development and implementation of a dual-purpose powertrain system enabling vehicle propulsion as well as stationary activities of the Deep Orange 6 vehicle concept. AutoPacific data were first examined to define personas on the basis of their demographics and psychographics. The resulting market research, benchmarking, and brand essence studies were then converted to consumer needs and wants, to establish vehicle target and subsystem requirement, which formed the foundation of the Unique Selling Points (USPs) of the concept.

The Deep Orange program immerses automotive engineering students into the world of an OEM as part of their 2-year graduate education. In support of developing the program’s seventh vehicle concept, the students studied the sponsoring brand essence, conducted market research, and made a heuristic assessment of competitor vehicles. The upfront research lead to the definition of target customers and setting vehicle level targets that were broken down into requirements to develop various vehicle sub-systems. The powertrain team was challenged to develop a scalable propulsion concept enabled by a common vehicle architecture that allowed future customers to select (at the point of purchase) among various levels of electrification best suiting their needs and personal desires. Four different configurations were identified and developed: all-electric, two plug-in hybrid electric configurations, and an internal combustion engine only.

Improper fit in a vehicle will affect a driver’s ability to reach the steering wheel and pedals, view the roadway and instrument gauges, and allow vehicle safety features to protect the driver during a crash. CarFit® is a community outreach program to educate older drivers on proper “fit” within their personal vehicle. A subset of measurements from CarFit® were used to quantify the “fit” of 97 older drivers over 60 and 20 younger drivers, ages 30-39, in their personal vehicles. Binary, logistic regression was used to assess the likelihood of drivers meeting the CarFit® measurement criteria prior to and after CarFit® education. The results showed older drivers were five times more likely than younger drivers to meet the CarFit® criteria for line of sight above the steering wheel, suggesting that younger drivers would also benefit from CarFit® education.

The Deep Orange framework is an integral part of the graduate automotive engineering education at Clemson University International Center for Automotive Research (CU-ICAR). The initiative was developed to immerse students into the world of an OEM. For the 6th generation of Deep Orange, the goal was to develop an urban utility/activity vehicle for the year 2020. The objective of this paper is to explain the interior concept that offers a flexible interior utility/activity space for Generation Z (Gen Z) users. AutoPacific data were first examined to define personas on the basis of their demographics and psychographics. The resulting market research, benchmarking, and brand essence studies were then converted to consumer needs and wants, to establish technical specifications, which formed the foundation of the Unique Selling Points (USPs) of the concept.

Since 1989, ISO has published procedures for developing and testing public information symbols (ISO 9186), while the SAE standard for in-vehicle icon comprehension testing (SAE J2830) was first published in 2008. Neither testing method was designed to evaluate the comprehension of symbols in modern vehicles that offer digital instrument cluster interfaces that afford new levels of flexibility to further improve drivers’ understanding of symbols. Using a driving simulator equipped with an eye tracker, this study investigated drivers’ understanding of six automotive symbols presented on in-vehicle displays. Participants included 24 teens, 24 adults, and 24 senior drivers. Symbols were presented in a symbol-only, symbol + short text descriptions, and symbol + long text description conditions. Participants’ symbol comprehension, driving performance, reaction times, and eye glance times were measured.

The automotive sector has taken a keen interest in lightweighting as new required performance standards for fuel economy come into place. This strategy includes parts consolidation, design optimization, and material substitution, with sustainable polymers playing a major role in reducing a vehicle’s weight. Sustainable polymers are largely biodegradable, biocompatible, and sourced from renewable plant and agricultural stocks. A facile way to enhance their properties, so they can indeed replace the ones made from fossil fuels, is by reinforcing them with fibers to make composites. Natural fibers are gaining more acceptance in the industry due to their renewable nature, low cost, low density, low energy consumption, high specific strength and stiffness, CO2 sequestration potential, biodegradability, and less wear imposed on machinery. Biocomposites then become a very feasible way to help address the fuel consumption challenge ahead of us.

This set consists of three books, Design of Automotive Composites, CAE Design and Failure Analysis of Automotive Composites, and Biocomposites in Automotive Applications all developed by Dr. Charles Lu and Dr. Srikanth Pilla. Design of Automotive Composites reports successful designs of automotive composites occurred recently in this arena, CAE Design and Failure Analysis of Automotive Composites focuses on the latest use of CAE (Computer-Aided Engineering) methods in design and failure analysis of composite materials and structures, and Biocomposites in Automotive Applications, focuses on processing and characterization of biocomposites, their application in the automotive industry and new perspectives on automotive sustainability. Together, they are a focused collection providing the reader with must-read technical papers, hand-picked by the editors, supporting the growing importance of the use of composites in the ground vehicle industry. Dr. Charles Lu is H.E.