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The Deep Orange framework is an integral part of the graduate automotive engineering education at Clemson University International Center for Automotive Research (CU-ICAR). The initiative was developed to immerse students into the world of an OEM. For the 6th generation of Deep Orange, the goal was to develop an urban utility/activity vehicle for the year 2020. The objective of this paper is to describe the development of a multimaterial lightweight Body-in-White (BiW) structure to support an all-electric powertrain combined with an interior package that maximizes volume to enable a variety of interior configurations and activities for Generation Z users. AutoPacific data were first examined to define personas on the basis of their demographics and psychographics.

The Deep Orange [1] initiative is an integral part of the automotive graduate program at Clemson University International Center for Automotive Research. The initiative was developed to provide the graduate students with hands-on experience of the knowledge attained in the various engineering disciplines and related disciplines (such as marketing and human factors psychology). For the 3rd edition of Deep Orange, the goal was to develop a blank sheet hybrid mainstream sports car concept targeted towards the Generation Y (Gen Y) market segment. The objective of this paper is to explain the unique interior-seating concept that was derived from extensive analyses of the Generation Y market segment based on surveys completed by owners of new cars and light trucks in the United States. The survey data clearly indicated that a significant portion of Gen Y would prefer a vehicle with 5 or more seating positions.

With the dramatic increase in vehicle technology, the availability of a wide range of powertrains, and the development of advanced driver assistant systems (ADAS), instrument cluster interfaces have become more complex, increasing the demand on drivers. Understanding the needs and preferences of a diverse group of drivers is essential for the development of digital instrument cluster interfaces that improve driver’s understanding of critical information about the vehicle. This study investigated drivers’ understanding and preferences related to powertrain and ADAS symbols presented on instrument clusters. Participants answered questions that evaluated nine symbol’s comprehension, familiarity, and helpfulness. Then, participants were presented with information from the owner’s manual for each symbol and responded if the information changed their understanding of the symbol.

The Deep Orange framework is an integral part of the graduate automotive engineering education at Clemson University International Center for Automotive Research (CU-ICAR). The initiative was developed to immerse students into the world of an OEM. For the sixth generation of Deep Orange, the goal was to develop an urban utility/activity vehicle for the year 2020. The objective of this paper is to describe the development and implementation of a dual-purpose powertrain system enabling vehicle propulsion as well as stationary activities of the Deep Orange 6 vehicle concept. AutoPacific data were first examined to define personas on the basis of their demographics and psychographics. The resulting market research, benchmarking, and brand essence studies were then converted to consumer needs and wants, to establish vehicle target and subsystem requirement, which formed the foundation of the Unique Selling Points (USPs) of the concept.

Improper fit in a vehicle will affect a driver’s ability to reach the steering wheel and pedals, view the roadway and instrument gauges, and allow vehicle safety features to protect the driver during a crash. CarFit® is a community outreach program to educate older drivers on proper “fit” within their personal vehicle. A subset of measurements from CarFit® were used to quantify the “fit” of 97 older drivers over 60 and 20 younger drivers, ages 30-39, in their personal vehicles. Binary, logistic regression was used to assess the likelihood of drivers meeting the CarFit® measurement criteria prior to and after CarFit® education. The results showed older drivers were five times more likely than younger drivers to meet the CarFit® criteria for line of sight above the steering wheel, suggesting that younger drivers would also benefit from CarFit® education.

The Deep Orange framework is an integral part of the graduate automotive engineering education at Clemson University International Center for Automotive Research (CU-ICAR). The initiative was developed to immerse students into the world of an OEM. For the 6th generation of Deep Orange, the goal was to develop an urban utility/activity vehicle for the year 2020. The objective of this paper is to explain the interior concept that offers a flexible interior utility/activity space for Generation Z (Gen Z) users. AutoPacific data were first examined to define personas on the basis of their demographics and psychographics. The resulting market research, benchmarking, and brand essence studies were then converted to consumer needs and wants, to establish technical specifications, which formed the foundation of the Unique Selling Points (USPs) of the concept.

Since 1989, ISO has published procedures for developing and testing public information symbols (ISO 9186), while the SAE standard for in-vehicle icon comprehension testing (SAE J2830) was first published in 2008. Neither testing method was designed to evaluate the comprehension of symbols in modern vehicles that offer digital instrument cluster interfaces that afford new levels of flexibility to further improve drivers’ understanding of symbols. Using a driving simulator equipped with an eye tracker, this study investigated drivers’ understanding of six automotive symbols presented on in-vehicle displays. Participants included 24 teens, 24 adults, and 24 senior drivers. Symbols were presented in a symbol-only, symbol + short text descriptions, and symbol + long text description conditions. Participants’ symbol comprehension, driving performance, reaction times, and eye glance times were measured.

Passenger comfort is a critical factor in user acceptance of autonomous vehicles (AVs). Despite existing methods for passenger comfort assessment, new approaches to assessing passenger comfort in AVs may be valuable to the automotive industry. In this paper, continuous pressing-based and discrete smartphone-based approaches for comfort assessment were designed and implemented in a user study. Participants used the two approaches to evaluate their comfort levels in an experimental study based on a high-fidelity autonomous driving simulator. Performances of the two approaches in assessing comfort levels were analyzed and compared. In general, the discrete approach showed better measurement repeatability and lower measurement bias than the continuous approach. The performance gap of the continuous approach could be reduced with proper post-processing measures. Discussions on the potential uses of the approaches were also raised.

Fully autonomous vehicles have the potential to fundamentally transform the future transportation system. While previous research has examined individuals’ perceptions towards fully autonomous vehicles, a complete understanding of attitudes and opinions across the lifespan is unknown. Therefore, individuals’ awareness, acceptance, and preferences towards autonomous vehicles were obtained from 75 participants through interviews with three diverse groups of participants: 20 automotive engineering graduate students who were building an autonomous concept vehicle, 21 non-technical adults, and 34 senior citizens. The results showed that regardless of age, an individual’s readiness to ride in a fully autonomous vehicle and the vehicle’s requirements were influenced by the users’ understanding of autonomous vehicles.