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The Deep Orange framework is an integral part of the graduate automotive engineering education at Clemson University International Center for Automotive Research (CU-ICAR). The initiative was developed to immerse students into the world of an OEM. For the 6th generation of Deep Orange, the goal was to develop an urban utility/activity vehicle for the year 2020. The objective of this paper is to describe the development of a multimaterial lightweight Body-in-White (BiW) structure to support an all-electric powertrain combined with an interior package that maximizes volume to enable a variety of interior configurations and activities for Generation Z users. AutoPacific data were first examined to define personas on the basis of their demographics and psychographics.

The Deep Orange [1] initiative is an integral part of the automotive graduate program at Clemson University International Center for Automotive Research. The initiative was developed to provide the graduate students with hands-on experience of the knowledge attained in the various engineering disciplines and related disciplines (such as marketing and human factors psychology). For the 3rd edition of Deep Orange, the goal was to develop a blank sheet hybrid mainstream sports car concept targeted towards the Generation Y (Gen Y) market segment. The objective of this paper is to explain the unique interior-seating concept that was derived from extensive analyses of the Generation Y market segment based on surveys completed by owners of new cars and light trucks in the United States. The survey data clearly indicated that a significant portion of Gen Y would prefer a vehicle with 5 or more seating positions.

The Deep Orange [1] initiative is an integral part of the automotive graduate program at Clemson University International Center for Automotive Research. The initiative was developed to provide the graduate students with hands-on experience of the knowledge attained in the various engineering disciplines and related disciplines (such as marketing and human factors psychology). For the 3rd edition of Deep Orange, the goal was to develop a blank sheet hybrid mainstream sports car concept targeted towards the Generation Y (Gen Y) market segment. The objective of this paper is to explain the unique body-in-white (BiW) concept that offers space for 6-passengers and includes a dual-mode hybrid all-wheel drive powertrain. An additional objective of the project was to develop and showcase a body-in-white concept that will eliminate metal stamping and high capital investments associated with this technology (such as dies and stamping tools).

The Deep Orange framework is an integral part of the graduate automotive engineering education at Clemson University International Center for Automotive Research (CU-ICAR). The initiative was developed to immerse students into the world of an OEM. For the sixth generation of Deep Orange, the goal was to develop an urban utility/activity vehicle for the year 2020. The objective of this paper is to describe the development and implementation of a dual-purpose powertrain system enabling vehicle propulsion as well as stationary activities of the Deep Orange 6 vehicle concept. AutoPacific data were first examined to define personas on the basis of their demographics and psychographics. The resulting market research, benchmarking, and brand essence studies were then converted to consumer needs and wants, to establish vehicle target and subsystem requirement, which formed the foundation of the Unique Selling Points (USPs) of the concept.

The research objective was to measure and understand the preferred seat position of older drivers and younger drivers within their personal vehicles to influence recommended practices and meet the increased safety needs of all drivers. Improper selection of driver’s seat position may impact safety during a crash event and affect one’s capacity to see the roadway and reach the vehicle’s controls, such as steering wheel, accelerator, brake, clutch, and gear selector lever. Because of the stature changes associated with ageing and the fact that stature is normally distributed for both males and females, it was hypothesized that the SAE J4004 linear regression would be improved with the inclusion of gender and age terms that would provide a more accurate model to predict the seat track position of older drivers. Participants included 97 older drivers over the age of 60 and 20 younger drivers between the ages of 30 to 39.

This study was driven by the prevalence of older drivers’ overrepresentation in crashes caused by pedal application errors. Previous research has shown tasks prone to pedal errors, which include emergency braking, parking lot maneuvers and reaching out of the driver’s window. However, pedal usage characteristics of older drivers while performing on-road driving tasks are unknown. The objective of this research was to understand pedal usage characteristics of older drivers during on-road driving tasks in an instrumented vehicle. Twenty-six drivers over the age of 60 completed 10 stopping tasks as the baseline for stopping performance, a startle-braking task, two forward parking tasks and two reaching out of the vehicle tasks. Results for this instrumented vehicle study showed significantly positive correlations between stature and the percent of foot pivoting, and between shoe length and percent of foot pivoting in the baseline stopping tasks.

The Deep Orange [1] initiative is an integral part of the automotive graduate program at Clemson University International Center for Automotive Research. The initiative was developed to provide the graduate students with hands-on experience of the knowledge attained in the various engineering disciplines and related disciplines (such as marketing and human factors psychology). For the 3rd edition of Deep Orange, the goal was to develop a blank sheet hybrid mainstream sports car concept targeted towards the Generation Y (Gen Y) market segment. The objective of this paper is to elaborate on the overall development process and the technology that was created and integrated. A unique all-wheel-drive (AWD) parallel hybrid concept was derived based on extensive analyses of the Gen Y market. The data revealed that Gen Y, as an environmentally conscious generation, is willing to invest in sustainable powertrain technologies and also has a significant interest in all-wheel-drive.

The Deep Orange program immerses automotive engineering students into the world of an OEM as part of their 2-year graduate education. In support of developing the program’s seventh vehicle concept, the students studied the sponsoring brand essence, conducted market research, and made a heuristic assessment of competitor vehicles. The upfront research lead to the definition of target customers and setting vehicle level targets that were broken down into requirements to develop various vehicle sub-systems. The powertrain team was challenged to develop a scalable propulsion concept enabled by a common vehicle architecture that allowed future customers to select (at the point of purchase) among various levels of electrification best suiting their needs and personal desires. Four different configurations were identified and developed: all-electric, two plug-in hybrid electric configurations, and an internal combustion engine only.

Improper fit in a vehicle will affect a driver’s ability to reach the steering wheel and pedals, view the roadway and instrument gauges, and allow vehicle safety features to protect the driver during a crash. CarFit® is a community outreach program to educate older drivers on proper “fit” within their personal vehicle. A subset of measurements from CarFit® were used to quantify the “fit” of 97 older drivers over 60 and 20 younger drivers, ages 30-39, in their personal vehicles. Binary, logistic regression was used to assess the likelihood of drivers meeting the CarFit® measurement criteria prior to and after CarFit® education. The results showed older drivers were five times more likely than younger drivers to meet the CarFit® criteria for line of sight above the steering wheel, suggesting that younger drivers would also benefit from CarFit® education.

The continuous evolution to improve both the efficiency and lower the emissions of passenger vehicles now means that the need for light weighting is indisputable. New material systems such as fiber reinforced thermoplastic composites offer just such a very high lightweighting potential. Although most of these parts are currently joined using adhesives, resistive welding provides a promising alternative. Indeed, the faster cycle times, recyclability, design flexibility and resilience to contamination indicate the superiority of resistive welding over adhesive bonding. Although resilience to contamination is widely accepted, it is yet to be validated as very little scientific data is available concerning these characteristics. To ensure the scalability of these joints in automotive applications, they should exhibit tolerances to specific contaminations that are present in the body shop.

The Deep Orange framework is an integral part of the graduate automotive engineering education at Clemson University International Center for Automotive Research (CU-ICAR). The initiative was developed to immerse students into the world of an OEM. For the 6th generation of Deep Orange, the goal was to develop an urban utility/activity vehicle for the year 2020. The objective of this paper is to explain the interior concept that offers a flexible interior utility/activity space for Generation Z (Gen Z) users. AutoPacific data were first examined to define personas on the basis of their demographics and psychographics. The resulting market research, benchmarking, and brand essence studies were then converted to consumer needs and wants, to establish technical specifications, which formed the foundation of the Unique Selling Points (USPs) of the concept.

Fuel efficiency improvement in automobiles has been a topic of great interest over the past few years, especially with the introduction of the new CAFE 2025 standards. Although there are multiple ways of improving the fuel efficiency of an automobile, lightweighting is one of the most common approaches taken by many automotive manufacturers. Lightweighting is even more significant in electric vehicles as it directly affects the range of the vehicle. Amidst this context of lightweighting, the use of composite materials as alternatives to metals has been proven in the past to help achieve substantial weight reduction. The focus of using composites for weight reduction has however been typically limited to major structural components, such as BiW and closures, due to high material costs. Secondary structural components which contribute approximately 30% of the vehicle weight are usually neglected by these weight reduction studies.