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The driver judges his vehicle based on subjective aspects. Vehicle dynamics characteristics including ride and handling have a major impact on this evaluation. For this reason, vehicle manufactures have grown investments in order to improve vehicle dynamics behavior. Subjective evaluation and customer satisfaction research show which dynamic characteristics need to be improved. CAE models, after being validated based on experimental measures, give a good insight on vehicle dynamic behavior and guide change proposals. At end, new subjective evaluations and measures are carried out in order to check the real improvement of CAE proposals. This work shows the use of the described methodology for a pickup vehicle dynamics evaluation. One of the major complains of pickup drives is related to ride quality. Thinking of that feature the evaluation process considers several phenomena, such as abruptness, front topping, front bottoming, head toss and rear aftershake.