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"Spotlight on Design" features video interviews and case study segments, focusing on the latest technology breakthroughs. Viewers are virtually taken to labs and research centers to learn how design engineers are enhancing product performance/reliability, reducing cost, improving quality, safety or environmental impact, and achieving regulatory compliance. Fuel efficiency, or simply put, how to get more mileage out of the same amount of fuel has become one of the main goals to be achieved by new automotive technologies in the future, thanks in part to new government regulations. In the episode "Fuel Efficiency: Racing toward CAFE 2025" (21:24) AVL engineers show simulation and testing being used to design more fuel efficient vehicles, including the equipment that actually analyzes fuel economy.

"Spotlight on Design: Insight" features an in-depth look at the latest technology breakthroughs impacting mobility. Viewers are virtually taken to labs and research centers to learn how design engineers are enhancing product performance/reliability, reducing cost, improving quality, safety or environmental impact, and achieving regulatory compliance. As global concerns about the negative consequences of greenhouse gases on the environment increase, regulatory agencies around the world are taking serious steps to address the issue of tailpipe emissions In the episode "Fuel Efficiency: Fuel Economy Testing" (12:01), engineers at the EPA’s National Vehicle and Fuel Emissions Laboratory demonstrate how different vehicles are tested for emissions, and AVL’s technical team shows how accurate tailpipe emissions can be measured and reported.

The three major challenges in the power electronics in hybrid and electric vehicles are: System cost, power density and reliability. High temperature power device and packaging technologies increases the power density and reliability while reducing system cost. Advanced Silicon devices with synthesized high-temperature packaging technologies can achieve junction temperature as high as 200C (compared to the present limitation of 150C) eliminating the need for a low-temperature radiator and therefore these devices reduces the system cost. The silicon area needed for a power inverter with high junction temperature capability can be reduced by more than 50 - 75% thereby significantly reducing the packaging space and power device and package cost. Smaller packaging space is highly desired since multiple vehicle platforms can share the same design and therefore reducing the cost further due to economies of scale.

Ford's thermal management with batteries. Presenter Robert Taenaka, Ford Motor Co.

SAE 2011 High Efficiency IC Engines Symposium - Session 3 - Advanced Diesel Engine Technologies Presenter Andrew Brown, Delphi Corp.

Nissan has released our original HEV system in Japan on November 2010, and will release it in US market on March 2011. The 1 motor 2 clutch parallel type using conventional 7 speed automatic transmission has been employed without torque converter and with a manganese cathode and laminated type Li-ion Battery. This system is well recognized its higher efficiency but lower weight and cost, however, has never realized due to technical difficulties of smoothness. At this session, performance achievements and hinged breakthrough technologies will be presented. Presenter Tetsuya Takahashi, Nissan Motor Co., Ltd.

Consumers design different PHEVs than expert analysts assume. Experts almost uniformly assume PHEVs that offer true all-electric driving for 10 to 60 miles; consumers are more likely to design PHEVs that do not offer true all-electric driving and have short ranges over which they use grid-electricity. Thus consumers? PHEV designs are less expensive. These consumer PHEV designs do, or don?t, produce lower GHG emissions than experts? PHEVs over the next ten years. The devil is in the details, i.e., which powerplant emissions to assign to new electricity demand: marginal or average. If (based on marginal powerplant emissions) it makes almost no difference whether we sell consumer-designed or expert-assumed PHEVs over the next ten years, yet as the grid continues to de-carbonize all-electric PHEV designs emerge as clearly the better option, there is a trajectory we could be on from blended, ?short range? PHEVs to all-electric ?long range? PHEVs.

Auto manufacturers have known and surveys confirm that consumers require short payback periods (2-4 years) for investments in fuel economy. Using societal discount rates, engineering-economic generally find substantial potential to increase fuel economy, cost-effectively. This phenomenon, often referred to as the ?energy paradox?, has been observed in nearly all consumers? choices of energy-using durable goods. Loss aversion, perhaps the most well established theory of behavioral economics, provides a compelling explanation. Engineering economic analyses generally overlook the fact that consumers? investments in fuel economy are not sure things but rather risky bets. Future energy prices, real world on-road fuel economy, and many other factors are uncertain. Loss aversion describes a fundamental human tendency to exaggerate the potential for loss relative to gain when faced with a risky bet. It provides a sufficient explanation for consumers?

Hybrid systems have been available for several years now, and offer customers a decrease in fuel consumption and CO2 emissions at an incremental price. Hybrids, in some cases, have offered improved other customer benefits such as reduced noise, vibration and harshness or better acceleration and the satisfaction of increased societal benefit. Sometimes the vehicle utility is compromised by the volume dedicated to energy storage systems. Several hybrid architecture arrangements exist in the market, and offer various levels of hybrid feature. But considering acquisition cost and operating expense, most hybrid vehicles have not offered a direct total cost advantage when compared to non-hybrids. GM's new e-Assist system is highly integrated with the engine and transmission functionality, and takes advantage of the highest value fuel economy enablers available with light electrification.

The energy crisis and rising gas price in the 2000s led to a growing popularity of hybrid vehicles. Hyundai-Kia Motors has been challenging to develop the new efficient eco-technology since introducing the mild type compact hybrid electric vehicle for domestic fleet in 2004 to meet the needs of the increasing automotive-related environmental issues. Now Hyundai has recently debuted a full HEV for global market, Sonata Hybrid. This system is cost effective solution and developed with the main purpose of improving fuel consumption and providing fun to drive. Presenter Seok Joon Kim, Hyundai Motor Company

An electrically-driven, intelligent brake unit has been developed, to be combined with a regenerative braking system in electric vehicles (EVs) and hybrid electric vehicles (HEVs) which went into production in 2010 - 11. The brake pedal force is assisted by an electrically driven motor, without using vacuum pressure, unlike conventional braking systems. The actuator can be implemented to coordinate with a regenerative braking system, and to have adjustable pedal feel through use of a unique pressure-generating mechanism and a pedal-force compensator. In this paper, we describe features of the actuator mechanism and performance test results Presenter Yukio Ohtani, Hitachi Automotive Systems

In 1991, Hino Motors, Ltd. (Hino) launched the world's first hybrid city buses in the market. Thereafter, Hino has improved its hybrid vehicle technology and applied it to various commercial vehicles including city buses, sightseeing buses, medium-duty trucks and light-duty trucks. Presenter Shigeru Suzuki , Hino Motors, Ltd Shigeru Suzuki , Hino Motors, Ltd

Today CFD is an important tool for engineers in the automotive industry who model and simulate fluid flow. For the complex field of Underhood Thermal Management, CFD has become a very important tool to engineer the cooling airflow process in the engine bay of vehicles. Presenter Peter Gullberg, Chalmers University of Technology

Several technological advancements have enabled hybrid technology to become a viable option in the commercial truck market. Although hybrid trucks are becoming more mainstream, they are not the right alternative fuel solution for every application. When matched with the right duty cycle, hybrid technology can provide a significant cost savings. Due to these advancements and anticipated benefits, hybrid commercial trucks are forecasted to become a significant part of the commercial truck market. Presenter Glenn Ellis, Hino Motors Sales USA Inc.

Electrification and hybridization show great potential for improving fuel economy and reducing emission in heavy-duty vehicles. However, high battery cost is unavoidable due to the requirement for large batteries capable of providing high electric power for propulsion. Presenter Tae-Kyung Lee, Univ. of Michigan

Software usability is a quality attribute defined as ?the extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency and satisfaction in a specific context of use? (ISO 9241, 1998), usability is also referred to as ?quality in use? (ISO 14598, 1999). Presenter Anabell Beltran, Stoneridge Electronics North America

Electrification is becoming a means of sustainable transportation to address global climate change and environmental concerns by reducing the dependency on fossil fuels for personal transportation; and to use renewable energy for transportation. Ford has incorporated Electrification as an important part of the company's sustainable strategy to provide sustainable transportation that is affordable environmentally, socially and economically. While offering customers Power of Choice for a wide range of Electrification products, Ford continues to exploit the potentials of Electrification by taking advantage of the advanced information technology to create smarter and greener vehicles customers want and value. This presentation will highlight some of the on-going research and development on smart and connected Electrification. Presenter Ming Lang Kuang, Ford Motor Co.

The automotive industry is in a time of great innovation. As a result of policy initiatives, car companies must build and market low or zero emission vehicles (ZEVs) such as plug-in hybrids (the Volt) and battery electric vehicles (the Leaf). Consumer interest in these types of vehicles does not, however, match the necessary sales that automotive OEMs are being held to. I will present consumer data that informs both the OEMs and public policy and demonstrate how the electrification of the fleet is the greatest marketing challenge the world has seen. Presenter Stephen Popiel, Synovate Motoresearch