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This paper discusses the consumer and news media perceptions about air bags that had to be taken into account by the National Highway Traffic Safety Administration in making rulemaking decisions in 1997. Addressing these perceptions was a major concern as the agency made preparations to allow identifiable groups of people at risk from an air bag deployments to have on-off switches installed in their vehicles.

In 1983, the National Highway Traffic Safety Administration (NHTSA) initiated two air hag vehicle fleet programs. The objective was to demonstrate that both original equipment and retrofit air bag systems operate in vehicles as intended. As of July 1, 1987, the two fleets together have accumulated over 200 million miles. Data are presented for 112 crashes involving air bag deployment in these government sponsored fleet vehicles in service between 1984 and July 1, 1987. Of the 112 drivers involved in the crashes, 103 sustained either no injury or only minor (AIS 1)[1]1 injuries. Of the nine remaining cases, six were AIS 2 and three AIS 3. To date, the limited data indicate that the air bag deployed as expected in all frontal crashes severe enough to require occupant restraint beyond that provided by the vehicle interior. Additionally, in collisions in which the air bag did not deploy, the crashes were of such low severity that no actuation was expected and none took place.