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Rapidly increasing customer, financial, and regulatory pressures are creating clear changes in the calculus of vehicle design for modern automotive OEM's (Original Equipment Manufacturers). Customers continue to demand shorter product lifecycles; the increasingly competitive global market exerts pressure to reduce costs in all stages of development; and environmental regulations drive a continuous need to reduce mass and energy consumption. OEM's must confront these challenges while continuing to satisfy the customer. The foundation to meeting these challenges includes: (1) Continued development of objective metrics to quantify performance; (2) Frontloading vehicle design content and performance synthesis; (3) A precise understanding of the customer and their performance preferences under diverse usage conditions. These combined elements will enable products better optimized amongst competing (and often contradictory) imperatives.