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In recent years, there has been a growing interest in driver visibility. This is, in part, due to increasing emphasis placed on design factors influencing visibility such as: aerodynamics, styling, structural stiffness and vehicle packaging. During the development process of a vehicle, it is important to be able to quantify all of these factors. Visibility, however, owing to its sensory nature, has been harder to quantify. As a result, General Motors (GM) has undertaken a study to gain deeper insight into customer perceptions surrounding visibility. Clinics were conducted to help determine the relative importance of different metrics. The paper also explores several new metrics that can help predict customer satisfaction based on vehicle configuration.