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Passenger fatigue during long distance driving is greatly influenced by the comfort performance of the seat. Seat comfort performance is determined by the appropriate contour of the seat and the appropriate pad with sufficient thickness. The height of vehicle has been lowered to enhance car styling, and battery for electric vehicle applied to the underbody of the vehicle, reducing the package space of the seat in the vehicle. These external factors eventually lead to a reduced pad thickness of the seat cushion and compromise one of the important components in the seat cushion compartment, creating an uncomfortable cushioning problem when driving long distances. To improve the cushion composition of the seat within a limited package, air bladders are applied to the underside of the cushion pad. In addition, the function to support the buttocks using the air bladders of the lower cushion, similar to lumbar support for the back, was implemented to improve cushion comfort performance.

Based on the success of the second-generation Genesis G80 model, Hyundai Motor has declared the independence of Genesis as a luxury car brand in 2015. The third-generation G80 is the representative model of the Genesis brand and has a unique identity of Genesis that can surpass its competitors. In addition, it was necessary to develop seats that were considered not only for ICE but also for the scalability of electric vehicles. A newly formed Genesis organization established the Genesis design philosophy of its own. Four key elements of the design philosophy were comfort, aesthetics, usability and safety. The third-generation Genesis seats incorporate its design philosophy of seat design and new technologies based on comfort, aesthetics, usability, and safety. This paper describes the seat development of the Ergo Motion seat, Rear Seat Relaxtion(Relax + Position), Seat Syling, AVN switch display and PSS(pre-active safety seat )system, which are representative technologies.

The shift towards electric vehicles is gaining pace to address carbon neutrality and environmental concerns. New technologies are being developed to cater to the unique features of EVs, such as the low indoor noise at low speeds, which require a low-noise ventilation system. A new dual-blower type system was developed to solve the problem of seat-bottom package caused by battery placement in the vehicle. This system uses two blowers, one for the cushion and one for the back, and reduces RPM to lower high-frequency noise. A new solution was introduced for temperature drop performance in the ventilation system. An integrated controller was also developed to control the seat warmer and ventilation system, with a smart control function added to respond to vehicle speed and ventilation time based on customer usage. As a result, this new ventilation system improves air volume, reduces noise, improves foot space, and reduces the number of parts compared to the previous system.