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Modularity in product architecture and its significance in product development have become an important product design topics in the last few decades. Several Product Modularity definitions and methodologies were developed by many researchers; however, most of the definitions and concepts have proliferated to the extent that it is difficult to apply one universal definition for modular product architecture and in product development. Automotive seat modular strategy and key factors for consideration towards modular seat design and assemblies are the main focus of this work. The primary objectives are focused on the most “natural segmentation” of the seat elements (i.e., cushions, backs, trims, plastics, head restraints, etc.) to enable the greatest ease of final assembly and greatest flexibility for scalable feature offerings around common assembly “hard-points.”