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In a market survey conducted in 2010 on major South East Asian cities, motorcycle users identified some of the most valued oil features being clutch friction, durability and engine cleanliness. In the fast growing motorcycle markets of Asia where motorcycles are used mainly for daily transportation needs, there are enormous opportunities for motorcycle oils delivering differentiated attributes that provide superior reliability to the end users. It was with this market perspective that this new additive technology was developed. The additive technology was developed based on a unique set of components and formulation approach to meet the lubrication challenges of motorcycles, particularly its high shear and temperature conditions. In a forward-looking standpoint, the development was aligned to the current energy conservation and environmental trends in the personal mobility oil segment.