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The automotive industry is racing to introduce some degree of hybridization into their product ranges. Since the term "hybrid vehicle" can cover a wide range of differing technologies and drivetrain topologies, this has led to a plethora of vehicles that call them "hybrid." This poses an interesting challenge for marketers to differentiate these vehicles from the incumbents. However, it is not just the marketers who are faced with challenges, the developers of such hybrid drivetrains are faced with a rise in technical complexity due to the wide range of operating modes hybridization introduces. As propulsive torque is being generated in more than one place in a hybrid vehicle, the transitions from conventional drive to electrically supported drive bring with them complex aspects of multi-dimensional system control. The challenge is to be able to implement hybrid technology in an existing drivetrain, while adapting the existing components as required.

The automotive industry is racing to introduce some degree of hybridization into their product ranges. Since the term “hybrid vehicle” can cover a wide range of differing technologies and drivetrain topologies, this has led to a large amount of vehicles that call themselves “hybrid”. This poses an interesting challenge for marketers to differentiate these vehicles from the incumbents. However, it is not just the marketers who are faced with challenges, the developers of such hybrid drivetrains are faced with a rise in technical complexity due to the wide range of operating modes hybridization introduces. As propulsive torque is being generated in more than one place in a hybrid vehicle, the transitions from conventional drive to electrically supported drive bring with them complex aspects of multi-dimensional system control. The challenge is to be able to implement hybrid technology in an existing drivetrain, while adapting the existing components as required.