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The automotive industry continues to develop new powertrain and vehicle technologies aimed at reducing overall vehicle-level fuel consumption. Specifically, the use of electrified propulsion systems is expected to play an increasingly important role in helping OEM’s meet fleet CO2 reduction targets for 2025 and beyond. Electric and hybrid electric vehicles do not typically utilize IC engines for low-speed operation. Under these low-speed operating conditions, the vehicles are much quieter than conventional IC engine-powered vehicles, making their approach difficult to detect by pedestrians. To mitigate this safety concern, many manufacturers have synthesized noise (using exterior speakers) to increase detection distance. Further, the US National Highway Traffic Safety Administration (NHTSA) has provided recommendations pursuant to the Pedestrian Safety Enhancement Act (PSEA) of 2010 for such exterior noise signatures to ensure detectability.

Relative to Combustion Engine vehicles, electric powertrains are a blank canvas for sound. There are an increasing number of applications where sound is added to enhance the driving experience and increase pedestrian safety. In Hybrid vehicles, the combustion engine sound is not always present and must properly blend in with any additional sound added to the vehicle. Vehicle manufacturers have an opportunity to reinforce their brand identity through the addition of the perfect, target sound. Each brand, market segment, and powertrain require unique sounds. In addition, shuttle or ride sharing applications highlight the need for added sound during other scenarios to reinforce the brand sound. Traditional sound quality measurements and preference testing are very limited in defining the perfect sound due to the subjective nature of sound design.