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Book

Reinventing the Automobile

2010-03-01
This path breaking book provides a long overdue vision for a new automobile era. The cars we drive today follow the same underlying design principles as the Model Ts of a hundred years ago and the tail-finned sedans of fifty years ago. In the twenty-first century, cars are still made for twentieth-century purposes. They're well suited for conveying multiple passengers over long distances at high speeds, but inefficient for providing personal mobility within cities-where most of the world's people now live. William Mitchell and two industry experts re-imagine the automobile, describing vehicles of the near future that are green, smart, connected, and fun to drive. They roll out four big ideas that will make this both feasible and timely. First, we must transform the DNA of the automobile, basing it on electric-drive and wireless communication rather than on petroleum, the internal combustion engine, and stand-alone operation.
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