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A procedure has been developed for measuring the relative visibility of automotive instrument panel graphics and components. Through use of a Luckiesh-Moss Visibility Meter, discreet values of visibility can be assigned to visual targets and related to driver reaction time. Also, eyes off the road lapsed time boundaries may be established which will define visibility requirements necessary to serve the total driver population. These requirements can be translated into meaningful guidelines or standards for visibility attributes such as size, shape, color, contrast, and position of graphics, controls, and indicators. How visibility measurements are made and interpreted and the visibility measuring facility are discussed in this paper.