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The Integrated Motor Assist (IMA) Hybrid Electric Vehicle (HEV) technology used in Civic Hybrid or Insight is developed originally by Honda, and is mounted in a V6 Accord with the aim of enhancing fuel economy of a mid-size passenger car. The development goal was to realize a mid-size passenger car that provides acceleration performance superior to a V6 Accord and the fuel economy of a compact class vehicle. Various means are employed to achieve high torque and high efficiency simultaneously, including an Interior Permanent Magnet (IPM) type rotor, low-loss electrical steel sheets as the stator material, and high maximum energy product magnets. These technologies increase the maximum power of the newly developed motor by approximately 20%, the maximum torque by 26% and motor efficiency over all ranges by approximately 1% to 3% compared to the current Civic Hybrid motor. Consequently, the maximum motor power of 14 kW and maximum motor torque of 136 Nm are achieved.

Honda has developed a powertrain for 2013 subcompact class EVs. This powertrain has both high power and low loss in order to provide the EV with better marketability than existing EVs, with the world-best energy efficiency and class-exceeding dynamic performance. To achieve the energy efficiency, this powertrain also has a function of cooperative control with a newly developed electrically operated servo brake system. To achieve the high dynamic performance, a new rotor shape has been introduced to the electric motor, and the power control unit (PCU) is equipped with a high thermal conductivity heat sink. The battery system allows high output power in a compact structure because of a triple parallel module group configuration and an air-cooling system. As a result of these innovations in the powertrain, the vehicle attains 82 miles of driving range while achieving world-leading energy efficiency of 29kWh/100 miles.