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This paper describes a systematic approach to the development of a luxurious driving sound. In the first step, the luxurious sound is conceptualized through jury test, factor analysis and regression analysis. From the results, the main factors and the correlation equation for the luxurious sound are extracted. Also, customer's preference for the luxurious sound is investigated from the customer clinic. In the second step, three core axes and the detailed indices for luxurious sound are defined and quantified. These core axes are a dynamic sound character, a sound balance and a sound harmony. These core axes are also composed of detailed indices and quantified by guide lines. In the third step, each contribution of the sub-systems for sound quality is identified and the target values and methods for implementing the luxurious sound are suggested. In this process, noise path analysis and the customer's preference in each region are considered.

Recently the interior sound is actively generated by the active sound design (ASD) device in a passenger car. Therefore, the objective evaluation method for the sound quality of actively designed sounds is required. In previous research, the sound quality of interior sound has been presented with powerful and pleasant for the existing passenger car. This paper presents a novel approach method for the objective evaluation of powerfulness and pleasantness of actively designed interior sound. The powerfulness has been evaluated based on the degreed of modulation and a quantity of low frequency booming of the sound in the paper. On the other hand, the pleasantness is evaluated based on the slope ratio of harmonic orders per octave in frequency domain. These evaluation methods are successfully applied to the objective evaluation of luxury passenger car.