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One primary result of the reduction of platinum group metals (PGM) within a catalytic converter is the decline in NOx conversion efficiency. This paper hypothesizes that the primary factor of this decline to be hydrocarbon (HC) poisoning. To maintain high NOx conversion efficiency as the PGM reduces, Rh activation improvement becomes significant to overcome the HC poisoning. Analysis of the Rh deterioration mechanism found that it is effective to separately arrange Rh and CeO2 on the converter, avoiding the Rh deactivation. By this improvement, we improved the catalyst activity at less than 25% of the original Rh loading.

In recent years the regulations governing emissions from automobiles have been strengthened as awareness of global environmental problems has increased. Furthermore, the amount of precious metals being used has continued to decrease due to concerns over the exhaustion of natural resources and worries about the risk of fluctuations in the price of these precious metals. As a result, a high performance three-way catalyst that can satisfy the emissions regulations is now required. By applying zone-coating and carrier degradation control technology, a high performance three-way catalyst has been developed. The zone-coating technology improves the conversion performance of the catalyst through improvement of HC and NOx conversion reactions and oxygen storage capacity (OSC) reactions. The addition of an Nd surface-enriched layer strengthened the mutual interactions between the carrier and Rh.