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Ride quality is an important purchasing consideration for consumers. It is typically defined in terms of noise, vibration and harshness. These phenomena are a result of vibrations caused at the engine/powertrain and from the road surface, which are transmitted to the passenger cabin. To minimize such vibrations, rubber parts are used extensively at mounting points for the cabin, such as engine mountings and suspension bushings. The vehicle development process increasingly requires performance testing, including rubber parts using CAE, prior to prototype evaluation. This in turn requires a rubber material model that can accurately describe dynamic characteristics of rubber components, particularly frequency and amplitude dependency.