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As the popularity of vehicle navigation systems rises, incorporating Real Time Traffic Information (RTTI) has been shown to enhance the systems' value by helping drivers avoid traffic delays. As an innovative premium automaker, BMW has developed a testing process to acquire and analyze RTTI data in order to ensure delivery of a high quality service and to enhance the customer experience compared to audible broadcast services. With a methodology to obtain valid and repeatable RTTI data quality measurements, BMW and its service partner, Clear Channel's Total Traffic Network (TTN), can improve its offered service over time, implement corrective measures when appropriate, and confidently ensure the service meets its premium objectives. BMW has partnered with TTN and SoftSolutions GmbH to implement a traffic data quality process and software tools.