Technical Paper
Use of E-Mail in Global Virtual Team: a Field Research
2012-10-02
2012-36-0364
In nowadays market, highlighted by global products, companies are pushed to sell products that comply with legal and customer requirements in different countries and, not unusually, different continents. In order to achieve such challenge, and pressed to reduce project and production costs, companies are spreading design centers around the world, based on regional expertise. These excellence centers must work together to benefit from synergies and local skills from different regions. Such projects are staffed by Virtual Team (BINDER, 2007), whose members barely face each other. This means teams will work frequently with people they have never met, who live on different time zones and have different cultures. As a consequence, communication is done basically through computer-based media, mainly based on emailing, and must be even clearer and more direct than with the people who work on the next desk.
