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Seat belts for rear passengers are not commonly used, even though they can significantly reduce fatalities. A passenger seat belt reminder (PSBR) is installed in order to encourage seat belt use, but the effectiveness of PSBRs on the rear seat passenger has not yet been proven. We have developed a methodology to assess PSBR effectiveness. There are two pathways to encourage seat belt use. The first is that PSBR directly facilitates the passenger's use. The second is to motivate the driver request passengers to use seat belts. In the experiment, we asked participants sitting in the driver's seat to select one of five ranks of likelihood to encourage the passenger when a PSBR was presented. We also asked participants sitting in the rear passenger seat to select the rank of likelihood to use the belt voluntarily with PSBR and that to use the belt when the driver requested. The degree of likelihood was quantified by averaging the assigned percentage values to the ranks.