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Light weighting is the Current trends in automotive to achieve better fuel economy which helps for meeting fuel economy standards & to offset the higher fuel prices. Thus there is a need to develop composite running board which is light weight & structurally sound enough to meet the performance. The present paper provides a composite running board assembly for an automobile. The running board assembly includes a board, an insert body and a plurality of brackets. Upon stepping of a passenger on the board, the board transfers load on the insert body which subsequently transfers the load to the plurality of brackets thus facilitating even distribution of the load on the automobile body. This paper also put lights on the use of improved TRIZ application - an approach to inventive problem solving for designing highly affordable & light weight running board. The cost & weight reduction achieved with innovative design is about 40 % & 35 % comparing to existing cost & weight.