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This paper utilizes GPS tracked multiday travel activities to estimate the temporal distribution of electricity loads and assess battery electric vehicle (BEV) grid impacts at a significant market penetration level. The BEV load and non-PEV load vary by time of the day and day of the week. We consider two charging preferences: home priority assumes BEV drivers prefer charging at home and would not charge at public charging stations unless the state of charge (SOC) of the battery is not sufficient to cover the way back to home; and charging priority does not require drivers to defer charging to home and assumes drivers will utilize the first available charging opportunity. Both home and charging priority scenarios show an evening peak demand. Charging priority scenario also shows a morning peak on weekdays, possibly due to workplace charging.

To provide useful information for automakers to design successful plug-in hybrid electric vehicle (PHEV) products and for energy and environmental analysts to understand the social impact of PHEVs, this paper addresses the question of how many of the U.S. consumers, if buying a PHEV, would prefer what electric ranges. The Market-oriented Optimal Range for PHEV (MOR-PHEV) model is developed to optimize the PHEV electric range for each of 36,664 sampled individuals representing U.S. new vehicle drivers. The optimization objective is the minimization of the sum of costs on battery, gasoline, electricity and refueling hassle.