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This paper describes a computerized value analysis tool (VAT) developed to aid automotive interior designers, engineers and planners to achieve the high levels of perceived quality of materials used in automotive door trim panels. The model requires a number of inputs related to types of materials, their manufacturing processes and customer perceived quality ratings, costs and importance of materials, features located in different areas of the door trim panel, etc. It allows the user to conduct iterative evaluation of total cost, total weighted customer perceived quality ratings, and estimates of perceived value (perceived quality divided by cost) for different door trim areas as well as the entire door trim panel. The VAT, thus, allows value and cost management related to materials and processing choices for automotive interiors.

The automotive industry is expected to accelerate the transition to revolutionary products, rapid changes in technology and increasing technological sophistication. This will require engineers to advance their knowledge, connect and integrate different areas of knowledge and be skilled in synthesis. In addition, they must learn to work in cross-disciplinary teams and adopt a systems approach. The College of Engineering and Computer Science (CECS) at the University of Michigan-Dearborn (UM-Dearborn) responded by creating interdisciplinary MS and Ph.D. programs in automotive systems engineering (ASE) and augmenting them with hands-on research. Students at the undergraduate level can also engage in numerous ASE activities. UM-Dearborn's ASE programs offer interesting and possibly unique advantages. The first is that it offers a spectrum of ASE degree and credit programs, from the MS to the Ph.D. to continuing education.

This paper describes the design and application of a business simulation to help train employees about the new business model and culture that for an automotive supplier company that designs connected vehicle and other advanced electronic products for the automotive industry. The simulation, called SIM-i-TRI, is a three to four day collaborative learning activity that simulates the executive, administrative, engineering, manufacturing, and marketing functions in three divisions of a manufacturer that supplies parts and systems to customers in industries similar to the automotive industry. It was originally designed to support the new employee orientation at the Tier 1 supplier and to provide the participants a safe environment to practice the lessons from the orientation. The simulation has been used several times a month in the US, England, and Germany for over four years.

The automotive interior suppliers are challenged to develop materials, that not only perform functionally, but also provide the right combination sensory experience (e.g. visual appeal, tactile feeling) and brand differentiation at very competitive costs. Therefore, the objective of this research presented in this paper is to develop a methodology that can be used to measure customer perception of interior materials and to come up with a unique system for assessing value of different interior materials. The overall methodology involves the application of a number of psychophysical measurement methods (e.g. Semantic Differential Scaling) and statistical methods to assess: 1) overall customer perceived quality of materials, 2) elements (or attributes) of perception, and 3) value of materials from OEM's viewpoint in terms of the measurement of perception of quality divided by a measure of cost.