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This paper discusses the feasibility of electrifying medium to heavy urban goods distribution trucks. As a case study, an existing transport system in the Swedish city of Gothenburg is used. The project is a joint research effort between a vehicle OEM, an electric utility, a fleet operator, the Swedish Transport Administration and two research organizations. One main objective is to determine if and when different electrified powertrains are cost efficient to the end user. The results indicate that by 2015 conventional powertrains are still probably the most cost effective alternative in all applications studied. But in 2025, electrified powertrains are most cost efficient for most transport scenarios. These results indicate a transition in preferred powertrain technology for urban trucks within the coming ten years. It is important to point out that this result may not be general.