Would you buy a new plug-in hybrid car if the price was 75% less than retail? In this episode of SAE Eye on Engineering, Senior Editor Lindsay Brooke looks at the Netherlands' purchase incentive to jump-start the sale of plug-ins. SAE Eye on Engineering can be viewed at https://youtu.be/wA7GJ8iQHvc. It also airs in audio-only form Monday mornings on WJR 760 AM Detroit's Paul W. Smith Show. Access archived episodes of SAE Eye on Engineering at www.sae.org/magazines/podcasts.