Episode 114 - Cutting the Cord on Electric Vehicles

Just park and charge. No cord required. That’s the future according to WiTricity, the global industry leader in wireless charging.

Powered by patented magnetic resonance technology, WiTricity is just as fast and efficient as a plug-in charger. With global automakers and Tier 1 suppliers incorporating this technology into their electric vehicle roadmaps, WiTricity is laying the foundation for worldwide standards that support wide-scale adoption.

Alex Gruzen, WiTricity CEO, shares his perspective on how ending the hassle of charging will accelerate electric vehicle adoption and how WiTricity is at the forefront of advancements like bi-directional power and the dynamic charging of moving vehicles.

It’s an exciting discussion on the future of mobility – one that is electric, shared and autonomous.

As we look to the future, the evolution of standards related to wireless charging will play a key role in accelerating its adoption. SAE is building expert committees to address this need, including the Hybrid Wireless Charging J2954 Task Force. If you’d like to get involved, please contact us at podcast@sae.org.

Meet Our Guest

CEO, WiTricity

Alex Gruzen is the CEO of WiTricity, the industry pioneer in wireless power transfer over distance. Before WiTricity, Gruzen co-founded Texas-based Corsa Ventures, where he focused on building leading technology companies via early-stage investments. Prior to Corsa, he was the SVP of the Consumer and Small Medium Business Product Group at Dell, and previously led the company’s global notebook computer business. His experience spans product development, global sales and marketing, operations and growth through mergers and acquisitions, having also held leadership roles at Hewlett Packard, Compaq, and Sony. Gruzen holds an MBA from Harvard Business School and a S.M. and S.B. in Aeronautical and Astronautical Engineering from the Massachusetts Institute of Technology (MIT).

Our Host


Innovation Strategist & Co-Founder, Brulte & Company

Grayson Brulte is an autonomous mobility advisor and consultant who provides strategic counsel and political insights to help clients navigate what’s next.

As an SAE strategic partner since 2017, Grayson brings his in-depth industry knowledge to host SAE Tomorrow Today. His unique perspective factors in economics, politics and technology into one-of-kind weekly conversations with innovators changing mobility and its impact on society.

Grayson is a thought-leader who regularly provides insights to publications including Bloomberg, Reuters, The Financial Times, Wall Street Journal, The Los Angeles Times, Hollywood Reporter and Forbes. His written opinions and insights have been featured by organizations including the Consumer Technology Association in presentations to the Federal Trade Commission.

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