Executive Panels

Integration Relative to Customer Needs

Organizers: Mike Doseck, Xavier Ovize, and Brian Walker

Abstract: Commercial vehicles (non-military) are highly configured to meet the needs of the end user. Customers demand choices for engines and engine ratings, transmissions, ABS, smart sensors, etc. This environment creates physical and electrical integration challenges for both the OEM and suppliers. Unlike passenger cars where integration costs are amortized over large volumes, commercial vehicles must bear the integration burden of a highly configured vehicle. This panel will discuss best practices, processes and common tools to lessen the hardship of integration while reducing overall risks.

Date/Time: Tuesday October 2, 2012 - 8:00 - 9:30 a.m.

Moderator: John Stark, Stark's Truck & Off-Highway Ledger


  • Jeff Seger, Global Customer Engineering, Cummins
  • Deanna Carroll, John Deere OBD
  • Mark Boardman, Eaton
  • Landon Sproull, Chief Engineer, Peterbilt Motors Company
  • Steve Nadig, Director Mechatronics, Chassis, Drivetrain and Vocational Systems, Daimler Trucks North America

The Integrated Vehicle Evolution and the Engineering that Makes it Happen

Organizers: Ramin Younessi and Patrick Charbonneau

Abstract: The benefits of approaching vehicle design as an integrated system are well recognized but what does this mean for the organization of the engineering function? This panel will review how this challenge is being addressed in several industry leading companies operating in multiple industry sectors. The participants will discuss what lesson can be learned from past and current best practices and share a vision for what the future engineering function will look like.

Date/Time: Tuesday October 2, 2012 - 9:45 - 11:15 a.m.

Moderator: Dee Kapur, Navistar


  • Denny Mooney, Navistar
  • Chris Myers, John Deere
  • Tana Utley, Caterpillar
  • Tom Stover, Eaton

Blue Ribbon Panel: 24 Volt for North America

Organizers: Wilfried Achenbach, Landon Grogan AND Kary Schaefer (DTNA 2011 Executive Leadership Team)

Abstract:: The purpose of this panel is to explore the opportunities and barriers of moving to a 24 Volt system for commercial vehicles. Several years ago the passenger car industry made a push toward 42 volts due to increasing electrical loads. The commercial vehicle industry is faced with the same challenges. Currently high compression ratio engines have higher starting demands. Creature comforts such as heated seats, electrically heated windshields, and additional parked HVAC systems are creating higher combined electrical loads. This manifests itself in more and larger battery and alternator cables and losses in efficiency due to voltage drop. It also makes the packaging of such systems more challenging. The panel discussion will center on the technical and commercial barriers in the commercial vehicle market for a 24V Electrical System and what kinds of strategies can be used to implement such a system.

Date/Time: Wednesday, October 3, 2012 - 9:45 - 11:15 a.m.

Moderator: Landon Grogan, Director - Engineering Services & Vehicle Integration, Daimler Trucks North America.


  • Steve Duca, Vice President, Delphi Corporation
  • Mike Hasinec, Vice President of Maintenance Penske Leasing
  • Dr. Wilfried Achenbach, Senior Vice President, Engineering & Technology, Daimler Trucks North America
  • Michael L. Jeffress, Vice President of Maintenance, Maverick Transportation LLC
  • TBD, Representative from Mack Trucks Dealer

Telematics Data Management: Gaining Value from Data Streams

Organizers: Tom Diefenbaker, Deborah Freund, Alain Jablonowski, and Chris Myers

Abstract: Commercial vehicle manufacturers and their customers are continuously searching for opportunities to improve productivity, increase uptime, improve asset utilization, and reduce operating costs. The data provided through vehicle telematics can enable these operational and business efficiencies through simple and deep off-machine analysis. This panel will focus on the practical and realistic approaches to gain customer value from telematics data that are commercially feasible for on-road truck applications and for off-road worksite applications.

Date/Time: Wednesday, October 3, 2012 - 1:00 - 2:30 p.m.

Moderator: Mike Ueno, Executive Vice President and Chief Technical Officer, Komatsu America Corp.


  • Dale Allemang, Detroit Diesel (OEM On-Road Focus)
  • David R. Jones, Manager Enterprise Machine Knowledge Center, John Deere (OEM Off-Road Focus)
  • James Williams, Vice President, Engineering, Teletrac, Inc. (Off Vehicle Data Management and Analysis Focus)
  • TBD(On board Architecture/Integartion focus)