Established in 1996, this award recognizes the profound impact that Intelligent Transportation Systems (ITS) will have on mobility in the 21st century. This award distinguishes an individual or team whose outstanding long-term accomplishments are judged to have significantly advanced the state-of-the-art of ITS through innovative technology achievements and/or significant industry leadership.
| Year | Name | Employer |
| 2016 | Dr Steven Wayne Dellenback | Southwest Research Institute |
| 2014 | John A Harding | National Hwy Traffic Safety Admin |
| Michael R. Lukuc | Texas A&M Transportation Institute | |
| 2012 | Sue Bai | Honda R & D Americas Inc |
| 2010 | Dr Farid Ahmed-Zaid | Ford Motor Company |
| Sue Bai | Honda R & D Americas Inc | |
| Lorenzo Caminiti | Toyota Motor Engineering & Mfg NA Inc. | |
| Hariharan Krishnan PhD | GM R&D Center | |
| Michael Maile | Mercedes Benz REDNA | |
| 2009 | Michael Noblett | IBM Corp. |
| 2008 | Ing Masao Fukushima | ITS |
| 2006 | Richard Deering | General Motors |
| Dr Michael Shulman | Ford Motor Company | |
| 2005 | Gerald Conover | Car-Smart News |
| 2004 | David Acton | General Motors |
| Robert D Ervin | Univ of Michigan - Ann Arbor | |
| 2003 | J. Martin Rowell | NAVTEQ |
| 2002 | William T Birge PE | |
| 2001 | Richard J Weiland | Weiland Consulting Co |
| 2000 | Allan M Kirson | Fleetpath LLC |
| 1999 | Dr James H Rillings | General Motors |
| Martin Thoone | Philips | |
| 1998 | T Russell Shields | Ygomi LLC |
| 1997 | Dr James Costantino | Intelligent Vehicle Hwy Soc of America |
| Lyle Saxton | Transportation Consultants Inc | |
| 1996 | William M Spreitzer | General Motors |