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The parameters such as lower noise levels, quietness, etc. of a vehicle has no longer remained the only driving features since the passenger car buyers are greatly influenced by the perception of the sound. In a scenario like this, the sound quality becomes of great importance especially for smaller diesel powertrains as they are more annoying than their gasoline counterparts. The idling noise is critical as its noise creates the first impression of the vehicle on the buyer. The Indian passenger car market is dominated by diesel cars equipped with smaller engines less than 2 liter capacity. Present work describes the methodology to formulate the equation for annoyance/pleasantness for the diesel powertrains used in Indian passenger cars. The index, Sound Annoyance Rating (SAR) developed through this work is significant for powertrain level target setting and benchmarking purposes.