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Design for Six Sigma (DFSS) has become one of the most important tools for innovation project development. It has been used for several companies and good results are being reported as effect of the methodology. This paper aims to present an application of DFSS on an automotive technology development process. It was possible to listen to the “Voice of customer”, translate it into measurable parameters, generate potential concepts and finally identify the most adequate technology. The use of Design for Six Sigma methodology was shown very efficient to technology prospect. The structured frame work and focusing in two main points (being them first “Get the right design” and then “design right”) are the strengths of the methodology.