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The goal of this job is to present the application of a methodology capable to reduce costs of products in the vehicle conceptual development phase, through a process that stimulates the design development team's creativity. Through the study of the existent development products process in a auto maker company, improvements opportunities in the vehicle development process was identified. This job presents how to plan, execute and implement a Value Engineering (VE) in the new vehicle process development. Applying the Value Analysis / Value Engineer (VA/VE) for new automotive parts development, positive savings result was obtained. It intends to establish a development process to allow obtaining material cost reduction, manufacturing cost reduction, minimization of undesirable product functions and elimination of irrelevant functions in the product, increasing its value.