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This paper presents results of a study conducted to apply and evaluate the In-Vehicle Information System (IVIS) DEMAnD Model developed recently by the Virginia Polytechnic University's Center for Transportation Research for the Federal Highway Administration. This software-based model allows vehicle design engineers to predict the effects an in-vehicle information system might have on driver performance. The model was exercised under nine different driver attention task levels ranging from simple, such as glancing into a side view mirror, to complex, such as operating an in-vehicle navigation system. The nine driver tasks were evaluated using three different vehicle configurations and two levels of driver-roadway complexity. In addition, real-world information on driver visual performance was also collected during four different tasks for comparison with model predictions of these same functions.