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There are many new features and devices now being incorporated into the design of automotive vehicles. In addition, there is considerable promise of much more for future vehicles in the context of a rapidly evolving and competitive technology worldwide. Attractive marketing features may be found in terms of entertainment and information choices, occupant comfort options, and vehicle performance. However, those improvements that relate to safety are of special concern. Can the benefits be compromised by the end user? If so, in the future, will there be an effective risk reduction, hazard avoidance, or health promotion effort that could be undertaken by dealers, lessors, or vehicle owners.