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International Truck and Engine Corporation introduced a new line of High Performance trucks based on its next generation medium duty platform in February 2001. The new 4000 series that reached full production in April 2001 was the first in a series of models based on this platform to be introduced over the next two years. The new platform will replace all but the heaviest trucks in International's lineup. Even though the primary focus of International's next generation product is addressing the needs of the owners, drivers and maintainers of the truck, the new product is also a key enabler for the execution of International's business strategies of cost and complexity reduction. Integral to the attainment of internal objectives was International's ability to develop products on a common platform to serve across fairly diverse markets.