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The Aerospace and Defense industry is currently challenged in multiple ways - cost cutting and sequestration on the defense side, and spurt of growth on the commercial aviation side of business. While these are opposing trends, both will impose severe challenges to the management of product development process for both the Air framers and the suppliers. The challenge becomes severe as the innovation expectations become rapid with increases in embedded software content in avionics and the advent of a new category of autonomous ground, marine, and air systems. Clearly, the industry need is to have a product development process that allows for reducing costs, while increasing embedded software quality and thereby product quality even in an iterative development process.